Last week, I told you how I lost the plot on my own story. 😂

Quick recap: I had a whole episode about how Just One Woo came to be. Then I handed it to AI for feedback and talked myself right out of the excitement.

Well, this week it's finally out.

The story is about the years I spent keeping two parts of myself in separate boxes. The spiritual side - energy, intuition, all the woo things - over here. The structured marketing career over there.

I felt certain that if I let both sides show up at work, people would stop taking me seriously. But it felt weird to me to not be expressing something that was so important and so integral to how I was showing up, especially in my work.

When I stepped back from my more formal workspaces and leaned into the spirit of Just One Woo (where soul meets strategy), some interesting things happened.

The reactions I braced for never came. And in fact, what I had been shrinking ended up becoming my secret sauce, and often the very reason someone new wanted to work with me.

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​We often internalize this idea that in order to be understood or taken seriously, we need to fit into categories people already recognize.

We get really good at showing the parts of ourselves that make sense to other people and tucking away the rest.

We don't have to pick a lane... we can create our own.

If I can be of help to you in clarifying the lane you want to be in (and how to share that with others), you can find me here.

Have a great weekend!

THIS WEEK ON THE POD

Creating Our Own Lane

What if the lane you need doesn't exist yet?

This week, we're talking about the backstory of my brand, Just One Woo, and more globally, creating our own lane when what we're drawn to doesn't fit neatly into one category.

​LISTEN HERE​